If any of you readers are considering a product or service launch, I highly recommend the book “Flawless Launches/ Profitable Products.”
Written by one of my clients, Eric Maass, PhD, the book shows a step by step approach to a successful launch. Eric is a genius with Baysian probabilities, working for Motorola for several years, then to a career at Medtronic.
The book is an easy read, with chapters only 2-3 pages in length. Written for lay persons, I found the book entertaining and easy to understand.
This is the 4th book Mr Maass has written.
John R Blilie, MS, OSC